Using an SEO reseller is a great way to increase traffic to your website, convert that traffic to sales, and create online brand recognition. If you don’t use an SEO reseller yet and are dipping your toe in the world of search engine optimization, the most important thing is finding a great SEO reseller who knows what they’re doing. If you’re considering hiring an SEO reseller, you should ask the following questions before selecting an agency:
- What approach would you use for increasing traffic to my company’s website?
The best SEO reselling approaches involve an ongoing partnership between yourself and your SEO agency for slow, steady growth. SEO should be treated as an ingredient in your online marketing plan, not just icing on the cake that you throw on as an afterthought. If the SEO reseller you’re considering makes claims about instant results, you should view this as a red flag.
- Can you guarantee any specific results?
Ask this question to gauge the SEO reseller’s authenticity more than to actually learn about their guarantees. There are so many things outside of the control of an SEO reseller– the size of your market, the level of interest in your product, and changes to the algorithm– it is impossible to put a number on any indicator that really matters, such as customer conversion. The best SEO reselling approaches include honest expectations. A good answer from an SEO agency includes statistics on what they have accomplished in campaigns for other clients, not guarantees of what you’ll see.
- Do you have any experience in the industry my business is in?
The best SEO reselling approaches utilize an SEO reseller who has experience in your particular niche, and are able to draw experience and effective strategies from their previous work. However, this is not a hard and fast rule for finding the best SEO reseller for your business. An important consideration is to at least make sure that the agency has worked with other businesses in your situation. In example, if your business is in a highly regulated industry (such as the medical, legal, or utility fields), if you work with an SEO company who has worked with regulated clients, they won’t need to be brought up to speed on legal restrictions of your web content.
- How do you determine the keywords to use in content?
You want to hear that your SEO agency uses strategy in developing keywords that give your website a high ranking in search results when customers are taking action rather than just using keywords that will draw a lot of ineffective traffic. For example, if you sell pianos, you want your website to be numero uno when someone searches “Baby Grand for sale” indicating they are looking for a place to buy a piano. It’s less important for it to be the first link when they’re searching “When was the first piano invented?” indicating they’re writing a book report on pianos.
- How do you adjust to changes in search engine algorithms?
A great SEO reseller will probably recount to you how each of the Google updates over the last few years impacted how they develop their content now. At the very least, you want to know that they constantly researching, running tests, looking for ways to improve their results, and have their finger on the pulse of search engine updates.