Plenty of businesses see the value of joining an SEO reseller plan. After all, most plans allow marketing companies to track and analyze SEO data without the expense of an in house staff and software. That said, many clients of these businesses are uncomfortable seeing their data and strategy outsourced to a third company, especially if it contains confidential marketing information. SEO reseller programs have come up with a way to maintain confidentiality of their service, using what is called white label SEO.
White label SEO, or private label SEO, is SEO data generated as that of the business that acts as an SEO reseller. Before continuing, it is important to define some key terms. SEO reseller programs are run by businesses that have the software and staff to track SEO. Typically, other marketing consultants outsource their SEO tracking needs to these programs, and then are sold the SEO data. These companies then become SEO resellers, for they turn around and resell SEO to their clients.
White label SEO disguises this entire process. When the SEO reseller program generates SEO data, it bears the corporate logo and design of the SEO reseller. This extends even to reports that are ready for client consumption. By using white label SEO, Seo resellers can hide from clients the fact that the outsourced any SEO to a third party.
SEO resellers can save time and money with an SEO reseller program. At the same time, clients of an SEO reseller are understandably skittish about sharing sensitive marketing strategy. While most SEO reseller plans maintain external confidentiality, white label SEO keeps the relationship a secret from the end client. Thanks to white label SEO, consultants can save time and money on their SEO operations, and spend more time developing strategy with their clients. The result is that everyone can spend less time worrying about SEO data, and more time growing their businesses.