The Importance of Search Marketing

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Search marketing is absolutely critical to successful internet marketing and online marketing. More and more people are purchasing products and services online; Forrester Research group says that online sales are anticipated to jump from 7 percent of overall retail sales to nearly 9 percent by 2016. And to find what they are looking for online, customers are relying on search engines.

Online retailers and service providers contend that over 39 percent of all costumers come from internet searches. Effective search marketing increases traffic to a website and raises the website’s rank in search engine results. The closer a website is ranked to the top of a costumer’s search results, the greater the chance of a costumer visiting that site. Approximately three quarters of people who perform an Internet search find what they are looking for in the first search engine result page, also known as the SERP, and subsequently do not continue looking. Sites that don’t utilize search marketing are likely to appear lower in rankings and subsequently are much less likely to be viewed by potential customers. Furthermore it is important that a website appear in natural results, as opposed to the sponsored search results. 80 percent of search engine users say that they rarely or never click on the sponsored search engines results, while 79 percent of search engine users say they almost always click on natural search results. Search engine optimization is thus a crucial part of search marketing, as it increases the natural, or organic, ranking of a website by improving the websites overall quality and content visibility, increasing traffic to a website and bringing in more costumers.

Website traffic can be most effectively increased through Seo reseller plans and programs, such as those offered through search marketing companies White Label SEO and Outsource seo. Furthermore, search marketing techniques can also be developed through a variety of other means, including improving web design and through social media, including Facebook, twitter, etc, by creating content that is attractive to costumers and encouraging them to share it with their various social networks. Ultimately, these search marketing efforts will increase traffic and as a result will increase sales and revenue.

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