Search engine optimization (SEO) has quickly become the new frontier when it comes to marketing, branding, and making a company more profitable. In fact, 61% of Internet users worldwide research products online, but 75% of users will never scroll past the first page of results for said search. One of the strategies that’s become popular today in the industry is to sell the SEO services of one company under what’s known as a private label SEO or white label SEO resellers.
Increasing SEO reseller profits should be at the forefront of every person’s mind with a stake in the business of outsourced SEO campaigns. The more sales they make and money they bring in means they’ll have a better chance to increase and grow their own business structure, which in turn helps both the businesses they’re selling to and the SEO service provider that’s hiring them to hunt down the leads and new clients. Here are three areas to look at where potential gains in SEO reseller profits can be made.
1.) Outsource Inefficient Tasks: This is a simple solution that can help small businesses in virtually any sector. Many administrative duties, such as payroll and human resources are actually cheaper and more efficient to have handled by an outside source that specializes in such tasks. The more pennies you can pinch in areas like this the more bottom-line SEO reseller profits you’ll be able to make.
2.) Targeted Marketing: This is particularly important for newer resellers trying to break into the industry. It’s usually best to focus in on one or two industries that you have some sort of knowledge or experience with. While prior experience isn’t necessary, you do need to establish yourself as a credible and reliable source for the industry you’ll be working with. Once you become an expert reselling SEO to one area then you can expand and start using the same sort of strategies in other fields. It can be too hard to stand out as a generic SEO service provider, which is why it can be a good idea to specialize at first.
3.) Customer Service: At the end of the day the primary means to increase SEO reseller profits is by signing more new clients. The best way to do that is to ensure that the sales people on your ground floor are engaging in exceptional customer service each and every day. Open and available communication lines, the willingness to be flexible with individual company’s needs, and being able to answer any and all questions they might have is the basics. It’s also important to make sure even clients that are rude, or simply just have the desire to do business elsewhere are treated with the same high standard, as you never know if they’ll be back or if they might refer someone else to you someday.
The world of SEO is increasing every day and will continue to do so for the foreseeable future, considering 93% of all online experiences begin with a search query. Becoming an SEO reseller can be a solid business venture, just be sure to utilize these tips to help profits grow.