Companies and business owners can only benefit from taking advantage of internet marketing. Online sales make up a massive amount of profits for certain companies, while others are purely online sales only. The idea of online internet marketing aims to advertise in the most effective way possible. Because the internet is an abundant resource of information and consumer opportunities using it to advertise to the people that use it every day is crucial. There is plenty of business to lose out on when internet marketing is not taken advantage of.
Another way to get the most business for your company is to expand your internet marketing into social media. People use social media in so many different forms that it can be hard to choose the best way to go about utilizing it. Celebrities market themselves by constantly updating social media websites because it makes them seem more personal to their fans. By doing this fans believe they know the celebrity better and will pay more attention to them, possibly even making them more profitable purely by being famous. In 2011, thirty percent of businesses outsourced at least a portion of their social media marketing. Small businesses can gain more customers or followers by taking advantage by using a social media reseller just as much as celebrities can.
Because the United States is becoming more and more mobile businesses need to keep up with the changing technology. These days it is more rare for someone not to have a cell phone, than to have one. Smart phone users have the ability to shop on their phones. Internet marketing needs to be used in this situation because of the business one could be missing out on by not having a mobile accessible method of consuming. Sixty four percent of smartphone users say they shop online by using their mobile device.