The Case For Outsourced SEO
What exactly is the business case to outsource SEO? Well, I’m giving you a resource right there if you want some other reading. I read that piece and thought it was solid. The author makes some solid points about why SEO should be outsourced. And believe me, much of what I read on EzineArticles is really not that great. But this piece was well written by someone who clearly spends time in the SEO outsourcing space. So they had my attention.
I guess I see things similar to that article. If SEO is not a core competency of yours, you need to really think about the outsourced route. There are company that specialize ONLY in this activity. They are likely to be better than you at it – unless you consider SEO a core competency. If not, time to outsource. This is not unlike any other business function. It is business 101 really. Do only what you are really good at. Get rid of the rest.
